Audacious
Start Up

Convinced they could succeed where tens of millions of dollars and decades-long campaigns had failed to elevate the Jewish ethos, in 2020, a pair of determined innovators with a daring vision tossed their hats in the ring

Tel Aviv Institute

Five years later, the Tel Aviv Institute is emerging as a media powerhouse, driving a sea change in how people think about Jews and Israel.

Proactive narrative strategies, spectacular creativity, data-driven savvy, and unprecedented ROI on philanthropic investment distinguish TLVi as the only media agency of its kind within the Jewish ecosystem.

The choir hears us, but that isn’t where we preach. Our growing audience comprises nearly 100 million people who live, work, and play outside the Jewish/Israel ecosystem. The pollster Generation Labs found that our media is up to five times more effective in changing opinions than those who either fight against or promote antisemitism.

Spearheading the Jewish world’s only social media laboratory, our nearly 150 associates—leading international social media voices ranging from trendy hairdressers to Hollywood celebrities—are penetrating the hearts and minds of this enormous unaligned audience.

Changing Minds, Shaping Media

We are a media innovation lab equipping a growing network of diverse, trusted voices to counter antisemitism and misinformation about Jews and Israel. Through our influencer-driven model, TLVi content reaches over 500 million users monthly across social media and broader media spaces.

TLVi In the Press

Film industry group calls out Hollywood’s double standard on Iran: ‘Selective outrage’

Hollywood advocacy group The Brigade has written a letter calling out double standards in the industry, pointing to “selective” outrage and failure to condemn the atrocities being committed in Iran. When a movement tries to take moral high ground on one issue but is silent on another, it is left with no credibility.

Bad Bunny, not the Blue Square, offered the Super Bowl vision American Jews need to thrive

When Bad Bunny took the stage at the Super Bowl, the world didn’t just see a global superstar; we witnessed a masterclass in the psychology of belonging. As a member of the Jewish community — a group that has spent generations navigating the delicate dance of integration and identity — I realized that the Puerto Rican icon was demonstrating a lesson that every minority community in America desperately needs to relearn.

The hostages survived captivity. Why are they being blamed for the next defeat?

For two years, I have made sharing the stories of the hostages who were taken on October 7th a central part of my advocacy. I did this for an obvious reason. Their stories matter. They are sacred. The hostages and their families deserve to be heard.

Audacious Start Up