Audacious
Start Up

Convinced they could succeed where tens of millions of dollars and decades-long campaigns had failed to elevate the Jewish ethos, in 2020, a pair of determined innovators with a daring vision tossed their hats in the ring

Tel Aviv Institute

Five years later, the Tel Aviv Institute is emerging as a media powerhouse, driving a sea change in how people think about Jews and Israel.

Proactive narrative strategies, spectacular creativity, data-driven savvy, and unprecedented ROI on philanthropic investment distinguish TLVi as the only media agency of its kind within the Jewish ecosystem.

The choir hears us, but that isn’t where we preach. Our growing audience comprises nearly 100 million people who live, work, and play outside the Jewish/Israel ecosystem. The pollster Generation Labs found that our media is up to five times more effective in changing opinions than those who either fight against or promote antisemitism.

Spearheading the Jewish world’s only social media laboratory, our nearly 150 associates—leading international social media voices ranging from trendy hairdressers to Hollywood celebrities—are penetrating the hearts and minds of this enormous unaligned audience.

Changing Minds, Shaping Media

We are a media innovation lab equipping a growing network of diverse, trusted voices to counter antisemitism and misinformation about Jews and Israel. Through our influencer-driven model, TLVi content reaches over 500 million users monthly across social media and broader media spaces.

TLVi In the Press

The Bomb-Shelter Rave: Why Tel Aviv Refuses To Stop Dancing

Explore an unexpected phenomenon unfolding beneath a sky filled with missile fire: bomb shelters turning into spontaneous dance floors. What might seem surreal from afar becomes a powerful portrait of human resilience, as strangers packed into concrete rooms use music and movement to push back against fear. Blending personal reflection, cultural history, and moments of startling intimacy, the piece reveals how dance has become an act of defiance, connection, and survival in a city under siege.

‘We’re experiencing history’: The influencers who fight for Israel and wound up in war

As tensions spiked ahead of the US‑Israel strike on Iran, a group of international influencers arrived in Israel expecting a media‑training workshop—only to be swept into the reality of war. What began as a program on combating misinformation quickly became an unexpected immersion into Israeli resilience, solidarity, and life under fire, reshaping how these creators understood the country far beyond what they’d seen online.

Shock and Resolve: Responsibility from Afar in Times of War

Rising tensions between distance and duty unfold as Israel comes under sudden attack. What begins as a canceled flight quickly becomes a meditation on courage — both from the influencers sheltering under fire in Tel Aviv and from those forced to advocate from afar. As missiles fall and antisemitism surges, modern conflict demands new forms of presence, clarity, and resolve, even from those outside the blast radius.

Audacious Start Up