Audacious
Start Up
Convinced they could succeed where tens of millions of dollars and decades-long campaigns had failed to elevate the Jewish ethos, in 2020, a pair of determined innovators with a daring vision tossed their hats in the ring
Tel Aviv Institute
Five years later, the Tel Aviv Institute is emerging as a media powerhouse, driving a sea change in how people think about Jews and Israel.
Proactive narrative strategies, spectacular creativity, data-driven savvy, and unprecedented ROI on philanthropic investment distinguish TLVi as the only media agency of its kind within the Jewish ecosystem.
The choir hears us, but that isn’t where we preach. Our growing audience comprises nearly 100 million people who live, work, and play outside the Jewish/Israel ecosystem. The pollster Generation Labs found that our media is up to five times more effective in changing opinions than those who either fight against or promote antisemitism.
Spearheading the Jewish world’s only social media laboratory, our nearly 150 associates—leading international social media voices ranging from trendy hairdressers to Hollywood celebrities—are penetrating the hearts and minds of this enormous unaligned audience.
Changing Minds,
Shaping Media
We are a media innovation lab equipping a growing network of diverse, trusted voices to counter antisemitism and misinformation about Jews and Israel. Through our influencer-driven model, TLVi content reaches over 500 million users monthly across social media and broader media spaces.