About The Tel Aviv Institute
The Tel Aviv Institute is an emerging media innovation lab, countering antisemitism and misinformation while changing how people think about Jews and Israel.
Our influencer-driven model reaches over 500 million users each month across social and mainstream media. We combine proactive storytelling, standout creativity, and data-driven strategy to deliver unmatched ROI on philanthropic investment—making us the only media agency of our kind in the Jewish ecosystem.
Empowering the Next Generation of Jews
The Tel Aviv Institute Jews Talk Justice Media Laboratory™ tackles antisemitism where it spreads and evolves most rapidly: online. We bring together cutting-edge research, real-time trend analysis, and narrative strategy to train a diverse network of credible, compelling messengers. These aren’t institutional voices—they’re creators, artists, and cultural leaders who already have strong connections with their audiences. Through our labs, we help them understand antisemitism, sharpen their messaging, and integrate it authentically into their content. Our goal isn’t to talk to people who already agree—it’s to engage the millions who are uncertain, uninformed, or on the fence, and move them toward empathy, truth, and action.
Why we work with Influencers
Influencers are among the most powerful communicators of our time—not just because they entertain, but because they’re trusted. Their audiences see them as authentic and relatable, making them uniquely positioned to shape perceptions. This matters deeply in the fight against antisemitism, where younger generations spend a quarter of their waking hours online and often form opinions through social media.
Research shows that high-impact messages, delivered by resonant messengers, are the most effective at changing hearts and minds—especially among the 60% of young Americans who sit in the “movable middle.” That’s why TLVi works with influencers across industries to embed pro-Jewish narratives into their personal brands. We’re not selling a product—we’re shifting culture, and our message is one of humanity, empathy, and truth.
A message means more when it comes from a friend. That’s why we work with influencers – credible, relatable voices with real connections to their audiences – to spread messages of empathy, dignity, and truth.
Our work delivers meaningful impact because we offer the one thing you can’t buy: authenticity.
Instead of scripting content, we empower trusted influencers with the tools, insights, and support to speak in their own voice—credibly and compellingly.
While many organizations rely on paid ads or institutional messaging, we work with creators who are already building successful platforms and want to advocate for Jews and Israel in ways that align with their brand. We amplify their efforts with data, visuals, and strategy—turning personal expression into cultural influence.
We believe antisemitism exists across the political spectrum, and it must be named and challenged wherever it appears. Framing it as only a left or right issue doesn’t just miss the point—it suggests that Jewish safety is conditional on political convenience.
At the Tel Aviv Institute, we’re clear: Jews are not pawns. Our work is rooted in protecting Jewish people, not protecting agendas. That’s why we also focus on building real inroads with other marginalized communities and elevating diverse voices within the Jewish world to fight hate in all its forms.
