Gina Schulman is an entrepreneur who is passionate about innovative giving and directing resources for good. A seasoned executive at the intersection of pop culture and social change, she has for nearly two decades, worked as an entertainment publicist with virtually every major entertainment press outlet in television, print, syndicated radio, and online. Leveraging her vast network of people “holding microphones”, she saw the opportunity to develop partnerships and campaigns with a music industry non-profit called PLUS1. There, she helped fundraise and raise attention to urgent causes and needs of communities distributing nearly twenty million dollars through national tours. A global pandemic led her to found Tzeda, Inc. -a subscription-based, recommendation giving model aimed to give more people access to strategic giving, while prioritizing BIPOC, local and grassroots organizations.