Keren Hajioff is a British-Israeli who served as the head of the IDF’s social media. Under her guidance, the IDF’s social media audience grew to over 5 million followers. But this powerhouse Jewish leader wasn’t done there – in 2020 she was appointed spokesperson of the Northern Command in Israel before moving on to serve as the International Spokeswoman for the Prime Minister of Israel, working for both Prime Minister Naftali Bennett and Prime Minister Yair Lapid. Today she is a consultant and lectures internationally about the security threats Israel faces.