Our Impact

Content from TLVi’s Content Creation and Storytelling™ program is viewed over 500 million times every month, reaching audiences far beyond the traditional Jewish world. Our global team and influencer network have engaged millions more through speeches, media appearances, and educational programming across four continents. With a track record of impact on over 500 college campuses, TLVi has become a leading force in reshaping how the world talks about Jews and Israel.

The Science of Shifting Minds

Our strategy is built on rigorous research and real-time data. Here’s how we do it:

Research-based

We monitor evolving antisemitic narratives across platforms with support from our in-house researchers and partners like Generation Lab.

Data-informed

Every message we craft is tested against real-world engagement metrics to ensure it resonates with the audiences we most need to reach.

Impact-focused

We turn insights into practical tools, messaging guides, and narrative strategies designed to shift public perception and disrupt hate effectively.

Real Impact, Measurable Change

A 2024 independent study by Generation Lab surveyed 600 Americans under age 50 to determine which voices most effectively shape public attitudes about Jews and Israel. The results are clear: TLVi’s messaging is not only trusted—it works.

Most impactful messaging

TLVi founder Hen Mazzig and our lab alumni were ranked the most effective voices in promoting empathy and shifting perceptions about Jews and Israel—outperforming legacy organizations, independent activists, and even anti-Israel voices.

Shifting perspectives

Nearly half of all respondents (47%) said TLVi’s content made them view Israel more positively. No other pro-Israel source came close.

Trusted by the public

TLVi voices were rated the most credible and trustworthy—seen as more reliable than institutional advocates or traditional media.

Content people share

TLVi messages had the highest engagement and shareability, especially among Gen Z and Millennial audiences. Our creators lead in creating content that sticks and spreads.

Promoting peace

Over 52% of respondents said TLVi advocates were the most effective in promoting peace, empathy, and meaningful dialogue—far outpacing both pro- and anti-Israel counterparts.