Our Team
Content from TLVi’s Content Creation and Storytelling™ program is viewed over 500 million times every month, reaching audiences far beyond the traditional Jewish world. Our global team and influencer network have engaged millions more through speeches, media appearances, and educational programming across four continents. With a track record of impact on over 500 college campuses, TLVi has become a leading force in reshaping how the world talks about Jews and Israel.
Dirk Levinsohn
CEO
Dirk Levinsohn is a leader in strategic growth, innovation, and organizational development. With a career spanning industries and continents, he has driven impactful change at the intersection of business and social impact. He has an extensive background in leadership and corporate strategy.
Maya Schulefand
Chief of Staff
Maya is a veteran television producer and creative strategist with over a decade of experience delivering compelling unscripted content for global audiences. She has worked on high-profile productions such as American Idol, America’s Got Talent, The Bachelorette and Beast Games, with major networks including NBC, Netflix, ABC and Amazon Prime Video. A UCLA graduate in Communication Studies, Maya brings deep expertise in storytelling, live production and team leadership.
Elisa Silaba
Director of Development and Operations
Elisa Silaba leads fundraising, manages strategic partnerships, and oversees key aspects of program growth. With a background in international business and psychology, she coordinates TLVi’s influencer labs, develops donor relationships, and builds the infrastructure needed to sustain and expand the organization’s impact.
Noa Galimidi
Senior Content Writer
Noa is a skilled content writer with a strong foundation in art history and communication, blending creative insight with strategic storytelling. She holds a Bachelor’s and Master’s degree in Art History from the prestigious École du Louvre in Paris, as well as a Master’s degree in Communication from CELSA, Paris.
With professional experience at Christie’s Paris, Noa brings a refined cultural perspective and exceptional communication skills that enrich any creative team. Her French background and academic expertise enable her to craft engaging, nuanced content that resonates with diverse, international audiences.
David Scherzer
Social Media Manager
Writer, storyteller, and social media specialist, David Scherzer, is on a mission to amplify Jewish voices. A grandson of Holocaust survivors, David proudly wears his Jewish faith on his sleeve in his role as Social Media Manager at The Tel Aviv Institute. David’s career began as an in-house ad agency copywriter before shifting into a variety of leadership roles, guiding social media teams across industries including non-profit, healthcare, apparel, and hospitality.
In a post–October 7th world, David’s work has become about more than just alignment — it’s about his Jewish identity. He now draws on over a decade of experience in social media, journalism, and content strategy to continue growing TLVi’s digital footprint.