Research
Research Approach
We do more than monitor antisemitism. We study it in real time to understand how it spreads, which narratives gain traction, and what messages can shift public perception. Our research powers every part of TLVi’s strategy, from message development to audience targeting, ensuring our content is credible, effective and reaches the people who need it most.
What drives our approach to antisemitism online?
At the Tel Aviv Institute, research is at the heart of everything we do. Our work begins with real-time monitoring of antisemitic and anti-Israel narratives across digital platforms. We track how misinformation spreads, identify emerging tropes, and study how they influence public perception—particularly among younger, online-first audiences. This ongoing analysis allows us to stay ahead of harmful discourse and build effective, evidence-based responses that resonate in the fast-paced world of social media.
How do we know our messages are working?
At the Tel Aviv Institute, research is at the heart of everything we do. Our work begins with real-time monitoring of antisemitic and anti-Israel narratives across digital platforms. We track how misinformation spreads, identify emerging tropes, and study how they influence public perception—particularly among younger, online-first audiences. This ongoing analysis allows us to stay ahead of harmful discourse and build effective, evidence-based responses that resonate in the fast-paced world of social media.
What makes our strategy different?
At the Tel Aviv Institute, research is at the heart of everything we do. Our work begins with real-time monitoring of antisemitic and anti-Israel narratives across digital platforms. We track how misinformation spreads, identify emerging tropes, and study how they influence public perception—particularly among younger, online-first audiences. This ongoing analysis allows us to stay ahead of harmful discourse and build effective, evidence-based responses that resonate in the fast-paced world of social media.
How do we understand the bigger picture?
At the Tel Aviv Institute, research is at the heart of everything we do. Our work begins with real-time monitoring of antisemitic and anti-Israel narratives across digital platforms. We track how misinformation spreads, identify emerging tropes, and study how they influence public perception—particularly among younger, online-first audiences. This ongoing analysis allows us to stay ahead of harmful discourse and build effective, evidence-based responses that resonate in the fast-paced world of social media.
Who are we trying to reach and how?
At the Tel Aviv Institute, research is at the heart of everything we do. Our work begins with real-time monitoring of antisemitic and anti-Israel narratives across digital platforms. We track how misinformation spreads, identify emerging tropes, and study how they influence public perception—particularly among younger, online-first audiences. This ongoing analysis allows us to stay ahead of harmful discourse and build effective, evidence-based responses that resonate in the fast-paced world of social media.