Services & Programs
Research
We are a digital media lab rooted in research on antisemitism and misinformation. Our team monitors trends, tests messages and equips trusted voices to engage younger, moveable audiences. By combining analysis with strategy, we drive content that shifts narratives and sparks better conversations about Jews and Israel.
Media Labs
Through our Jews Talk Justice program, we run Media Labs that train influencers to speak credibly about Jews and Israel. Participants refine their messaging, build community, and leave with tools to engage broader audiences. These labs turn trusted voices into powerful advocates beyond the usual circles.
Consulting
Need effective messaging? We partner with individuals and organizations to develop strategic, evidence-based content that reaches beyond the echo chamber and engages hard-to-reach audiences. Grounded in ongoing antisemitism research, real-time trend analysis, and deep audience insight, our messaging approach is built to shift perceptions and spark conversation. Whether you’re refining your brand or responding to a crisis, we help you create content that drives meaningful engagement and lasting impact.
Speakers Bureau
Ready for a Jewish conversation that stays with you? Our speakers bring fresh, powerful voices on topics like Zionism, identity, and justice. Book a speaker and change the conversation.
Workshops
Whether you’re an individual creator, a campus group, or an entire organization, TLVi offers tailored trainings to strengthen your voice online. We break down how to respond to charged moments, grow your audience, boost engagement, and craft content grounded in real-time data and antisemitism research. Whether you’re just starting out or refining your strategy, we’ll help you navigate digital spaces with clarity, confidence, and impact.
Resources
Our Resources page features practical tools, messaging guides and educational breakdowns to help you communicate clearly and effectively about Jews, Israel and antisemitism.
Research Approach
We do more than monitor antisemitism. We study it in real time to understand how it spreads, which narratives gain traction, and what messages can shift public perception. Our research powers every part of TLVi’s strategy, from message development to audience targeting, ensuring our content is credible, effective and reaches the people who need it most.
What drives our approach to antisemitism online?
At the Tel Aviv Institute, research is at the heart of everything we do. Our work begins with real-time monitoring of antisemitic and anti-Israel narratives across digital platforms. We track how misinformation spreads, identify emerging tropes, and study how they influence public perception—particularly among younger, online-first audiences. This ongoing analysis allows us to stay ahead of harmful discourse and build effective, evidence-based responses that resonate in the fast-paced world of social media.
How do we know our messages are working?
At the Tel Aviv Institute, research is at the heart of everything we do. Our work begins with real-time monitoring of antisemitic and anti-Israel narratives across digital platforms. We track how misinformation spreads, identify emerging tropes, and study how they influence public perception—particularly among younger, online-first audiences. This ongoing analysis allows us to stay ahead of harmful discourse and build effective, evidence-based responses that resonate in the fast-paced world of social media.
What makes our strategy different?
At the Tel Aviv Institute, research is at the heart of everything we do. Our work begins with real-time monitoring of antisemitic and anti-Israel narratives across digital platforms. We track how misinformation spreads, identify emerging tropes, and study how they influence public perception—particularly among younger, online-first audiences. This ongoing analysis allows us to stay ahead of harmful discourse and build effective, evidence-based responses that resonate in the fast-paced world of social media.
How do we understand the bigger picture?
At the Tel Aviv Institute, research is at the heart of everything we do. Our work begins with real-time monitoring of antisemitic and anti-Israel narratives across digital platforms. We track how misinformation spreads, identify emerging tropes, and study how they influence public perception—particularly among younger, online-first audiences. This ongoing analysis allows us to stay ahead of harmful discourse and build effective, evidence-based responses that resonate in the fast-paced world of social media.
Who are we trying to reach and how?
At the Tel Aviv Institute, research is at the heart of everything we do. Our work begins with real-time monitoring of antisemitic and anti-Israel narratives across digital platforms. We track how misinformation spreads, identify emerging tropes, and study how they influence public perception—particularly among younger, online-first audiences. This ongoing analysis allows us to stay ahead of harmful discourse and build effective, evidence-based responses that resonate in the fast-paced world of social media.