Ariel Tidhar has turned her love for design and Judaism into an effortlessly proud Jewish jewelry and accessories brand! Ariel launched Ariel Tidhar Judaica Jewelry & Accessories because she wanted fun, modern Judaica that felt like the kind of Judaica that she and her friends wanted to wear! The brand took an unexpected but welcomed turn when she found herself accidentally in the Jewish advocacy space while focusing on Jewish joy and Jewish pride within her brand. Ariel leads with Jewish joy always, reminding her fellow jews we cannot survive exclusively on our history of antisemitism. She loves to speak to college students about Jewish identity and pride, her story as a self funded Jewish woman entrepreneur and more recently bringing creative workshops to Jewish students, synagogues and more including her Jewish Charm necklace workshop and hamsa painting workshop!